The following post was written by one of our great industry partners, Nozani. Nozani specializes in all-inclusive e-Commerce development with a major focus on Amazon.
On average, Nozani increases their clients’ revenue by 200%. They've even increased some of their clients' revenue by over 18x. What's made Nozani so effective is their ability to audit a listing and pinpoint the most effective areas for improvement. Then, their content writers, photographers, graphic designers, and account managers specialize in their respective areas to formulaically optimize what you need. They know the ins-and-outs of e-Commerce and stay current on policy changes and trends.
The benefits include:
- Maximized PPC and AMS campaigns
- Increased keyword effectiveness
- Increased traffic, revenue, and profit
- In-house product photography
- Rapid problem resolution
- Lower risk with platform diversity
- Competitive marketing AND more time to run your business
- A partner that works with you and does it all
Another thing to note: Nozani is more effective and less expensive than hiring an e-Commerce brand manager.
Do You Have These 7 Crucial Amazon Photos?
Amazon is hard to please when it comes to posting a product for sale. From a consumer perspective, Amazon photos standards make the buying experience straightforward and convenient. But from the seller side, it’s rough terrain.
Product photography is the most common headache, and understandably so. If you’re not a photography guru, or you don’t enjoy reading long technical guidelines, you’re probably desperately searching for shortcuts. Well, you’re in luck. Here is our comprehensive guide to Amazon photography:
Photo 1: The Main
Always first, the main photo is the least exciting, yet the more important and most regulated. It’s the preview image when a customer is scrolling and the first thing they see when they open your listing. This photo consists of your product, fully visible, and literally nothing else. No background, props, text, jewel cases, cellophane, promo stickers, graphics, or anything that’s not your product.
This is our guide to main Amazon photos for easy reference:
Next, the detail photos get up close and personal. They can emphasize different components, show the product in the form of consumption, demonstrate texture, or display all included accessories. Or, they can simply offer additional angles. It’s all about visual specifics. See these examples:
Components: Lock on kennel Consumption: Prepared shake
Texture: Material of pants Accessories: Cords/ case included
Angle: Side/Back of shower head
Photo 4 & 5: The Infographics
Infographics are golden. These images include the most important selling points and product descriptions. Having simplified highlights in this visual format is more likely to capture attention than the long bullets and description. You still need the more extensive information, but the infographics bait the customer to read more.
An infographic can show product dimensions, features, compare and contrasts, benefits, certifications, accessories, usage instructions, etc.
Photo 6 & 7: The Lifestyles
Lifestyle photos put the product into the hands of your customers. Seeing realistic situations of the product in use psychologically makes the consumer think, “I would use that. I do what that person is doing, so I must need the product.” It’s not exactly hypnotism, but it is effective.
“LIFESTYLE PHOTOGRAPHS ARE CREATED TO CAPTURE AN EMOTION AND A MOOD THAT ENCOURAGES VIEWERS TO ELEVATE THEMSELVES TO A HIGHER LEVEL OF LIVING BY USING YOUR PRODUCT.”
-Ashley Gordon, Director of Photography at Nozani
Finally, there are some standards that apply to all Amazon photos*. For example, the color mode, file name, and pixel minimum in the Main Photo graphic above are required for all photos. Other standards of note include:
- No pornographic or offensive images
- Always fill at least 85% of the frame
- Must be relevant to the product
- Must be high-quality and realistic
This formula for Amazon photos is tried and true. For more examples, check out this Amazon product photography gallery. Amazon, your customers, and your wallet will thank you if you follow these standards and style guide.
*If your product is in the Books, Music, and Video/DVD category, see Amazon page for specific instruction.
For more information, visit Amazon’s seller site.
About the author
Marie Ferguson, Director of Marketing at Nozani
With a degree in Business Strategy, Marie loves creating solutions to abstract problems, which is what brought her to Nozani. As e-Commerce experts, Nozani navigates all the intricacies of online selling. They research keywords, optimize content, and shoot product photography Above all, Nozani delivers sales results to e-Commerce retailers at an affordable price.