About Guided Imports

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About Guided Imports

Quick Background

Guided Imports is part of Procuu International LLC, a sourcing company officially founded in 2014. Initially, Procuu’s focus was sourcing from China to assist large-scale e-commerce and retail importers by handling their manufacturing and logistics.

The founder, Sam Boyd, noticed small quantity manufacturing rise in popularity but realized the commission-based approach that most sourcing companies take, doesn’t make sense for e-commerce and small businesses.

What Most Sourcing & Importing Companies Do…

Charging a small 3% commission on e-commerce sellers importing small shipments (a small shipment is usually anything under $50,000) won’t ever keep the lights on, or pay the sourcing and support team needed to handle all orders. Because of this, sourcing companies who charge a commission are left with two options:

  1. Get additional commission from the factory for “rewarding” them with the purchase order (kickback). – This is incredibly dangerous and means your sourcing agent is no longer working with your best interests at heart.
  2. Sourcing companies can choose their client based on previous business experience and invest their own time and money, with the hope that larger orders will come in the future. – This hand picking process is time consuming for both parties, and is often too risky for the sourcing company.

What Guided Imports Does…

The solution for us was to come up with a service that offered transparency to the buyer, so they did not have to guess where their sourcing company’s allegiance lies and to construct a fair pricing strategy that compensates the sourcing company for their time spent. Thus, the flat rate service that Guided Imports offers was born.

Another advantage for Guided Import’s customers: none of our employees are allowed to sell online. This is very important because e-commerce sellers are very protective of their products and don’t want to risk having their products/ideas stolen. This is a non-issue with Guided Imports. Our business is helping sellers, not competing against them. You’d be surprised at how many of our competitors sell on Amazon, Shopify, Jet, etc.! It is an undeniable conflict of interest we strive to have no part in.


9About Sam Boyd, Founder of Guided Imports

Sam has been living in China since 2013. He started his manufacturing and importing career during his freshman year of university, where he recruited sellers from various schools along the east coast of the U.S. to act as his sales representatives.

Having studied both Chinese language and business in Asia, Sam up and moved to China in 2013. He began working with a product development company, focusing on manufacturing and exporting promotional electronics. After his skills, contacts and knowledge grew, he left his previous employer and set out to build his own company.

Listen to Sam’s story, as it debuted on NPR’s hit podcast “How I Built This”

Sam Boyd

Founder & CEO
Procuu International grew. Fast. The time came when working at a kitchen table in a shared apartment was no longer feasible. More employees needed to be hired, and extra storage for client orders was required.


oday, Guided Imports has twelve full-time employees and a handful of part time workers. With our main office in Shenzhen, China, we are currently expanding to include a presence in Ningbo as well. It is always very interesting talking with other people in this industry; China is all about the mindset of bigger is better. Some of our competitors have 100+ employees working on roughly the same amount of orders we work on. This goes to show that we have perfected the work flow and are effective and efficient at taking care of our customer’s orders.  This allows us to cut overhead costs and pass along the savings to you,

With a multilingual, Western management team in China, our constant focus is on scalability while staying lean, to make sure we offer the highest quality service at the lowest price. We do this by keeping our team happy, close, and treating each of them as family. We are always improving processes and procedures to ensure our customers get the attention to detail and quality control they deserve.  We pride ourselves on perfection and settle for nothing less.


How Does Our Team Work?


he core positions at Guided Imports are the Sourcing Agents who are responsible for finding new suppliers and maintaining & growing existing supplier relationships. Our client-facing team is our English speaking project managers. All of our clients are paired with dedicated Project Manager that specialize in various products. They guide our clients throughout the entire order, working with them every step of the process and helping them with decision making.

Clients who come to us are often sick and tired of working directly with Chinese factories and suppliers who speak broken English and often misunderstand requests or directions (which can be catastrophic when manufacturing your product). By using English speaking project managers who have a background in project management and manufacturing, it allows for a much more enjoyable experience for our clients. Their communication is not only understood, but responses are clear, concise and timely. It is common for a factory to say ‘yes’ to everything. We remove the guesswork and streamline the process to get your products manufactured by the best possible supplier to make sure your product is a cut above your competition.

The remaining employees consist of experienced managers who oversee support, product development, sourcing and quality control.

This industry is too large and complex for people to expect that they can handle everything without making costly mistakes. We have witnessed it dozens of times: a do-it-yourself entrepreneur tries to tackle the whole process themselves and often ends up in deep trouble. Whether it’s getting products made that are incorrect, or of poor quality, running into problems with shipping or customs, they are usually in an unfortunate predicament and have to call us. Since we’ve built fantastic relationships with suppliers, freight forwarders, inspection services, trading companies, and customs brokers we can help them get back on track and turn things around.

All of our clients agree: there is something very reassuring about having a Western team on the ground in China who can act as their eyes and ears to ensure everything gets done right. When you don’t have to deal with anything China-side in your business, you are free to focus on the things that help your business grow: marketing, content, business decisions, and planning.

If you’d like to get started and place an order with us, head over to ‘Let’s Begin’ and we’ll get you paired with a dedicated Account Representative who will act as your partner in China!

Let’s Begin

Also, check out ‘Our Services’ page to get a better understanding of the process and what to expect.